How scientists choose and buy products has changed completely in the last 5 years
They are smarter, better informed and have less patience with sales teams than ever before
So how can you sell more to this savvy audience of scientists?
- By creating a rapport and relationship with them before they get to the sales team
- By exhibiting your expertise with education, information, and support
- By demonstrating you are a company they can trust
- By delivering your product message to them AFTER you have gained their trust